Introduction
We've all been there. A job application process that feels endless, confusing, and impersonal. And if you think it only affects job hunters, think again! A recent report from HRDrive, reveals that a clunky application or interview process not only leaves a bad taste in a job seeker's mouth but also affects how they view a brand as a consumer. So, how can employers get on the good side of potential employees and maintain a sterling brand image? Let's dive in.
The Brand-Candidate Connection
We often talk about the consumer experience, but what about the candidate experience? An unpleasant job application or interview process can leave a mark—both for the potential employee and the brand.
Branding Beyond Products: Over half of the survey respondents admitted they'd think twice before becoming consumers of a brand after a lousy job application experience. Like it or not, a company's reputation extends beyond its products or services.
Meeting Expectations: The majority, a whopping 80%, believed that timely status updates during the application process could significantly bolster their experience and the employer's image.
The Clock is Ticking
Time, they say, is of the essence. Especially when it comes to applying for a job. In the digital age, nobody has the patience for processes that drag on.
Quick Turnarounds: More than 70% of respondents believe the entire application process, right from hitting 'submit' to getting an offer, should wrap up in three weeks or less. That's a tall order but not an impossible one.
Reducing Frustration: Job seekers aren’t asking for the moon. Simple touchpoints, like timely updates, recent company news, and even videos showcasing employee experiences can make the journey smoother.
Communication: Getting it Right
The way to a candidate's heart is through clear, timely, and effective communication. And boy, do they have preferences!
Texting Over Talking: Almost half of the job seekers prefer text messages as a primary mode of communication. Surprisingly, phone calls, once the gold standard, have now plummeted to the bottom, with 56% giving it a thumbs down.
Emails That Resonate: A good 36% would eagerly click on emails showcasing job roles tailored to their skills and experience. It’s all about hitting the right notes.
Summary
How does a poor candidate experience affect brand perception?
Over half of the candidates claim they'd be less inclined to consume a brand's products or services after a bad application experience.
What's the ideal duration for a job application process?
Most respondents (72%) believe it should be three weeks or less.
How do candidates prefer to communicate during the job application process?
Text messages are the preferred mode for nearly half of the respondents, while phone calls are losing favor.
Conclusion
In the end, a company's brand image doesn't just revolve around their products or services. The job application journey plays a pivotal role in shaping perceptions. It's high time businesses recognised the symbiotic relationship between a seamless hiring process and a sterling brand reputation. After all, in today's interconnected world, word travels fast, and you wouldn't want to be left holding the short end of the stick, would you?
Companies, take note! Investing in a top-notch candidate experience doesn't just fill positions; it builds brand ambassadors. And that, my friends, is worth its weight in gold.
Introduction
We've all been there. A job application process that feels endless, confusing, and impersonal. And if you think it only affects job hunters, think again! A recent report from HRDrive, reveals that a clunky application or interview process not only leaves a bad taste in a job seeker's mouth but also affects how they view a brand as a consumer. So, how can employers get on the good side of potential employees and maintain a sterling brand image? Let's dive in.
The Brand-Candidate Connection
We often talk about the consumer experience, but what about the candidate experience? An unpleasant job application or interview process can leave a mark—both for the potential employee and the brand.
Branding Beyond Products: Over half of the survey respondents admitted they'd think twice before becoming consumers of a brand after a lousy job application experience. Like it or not, a company's reputation extends beyond its products or services.
Meeting Expectations: The majority, a whopping 80%, believed that timely status updates during the application process could significantly bolster their experience and the employer's image.
The Clock is Ticking
Time, they say, is of the essence. Especially when it comes to applying for a job. In the digital age, nobody has the patience for processes that drag on.
Quick Turnarounds: More than 70% of respondents believe the entire application process, right from hitting 'submit' to getting an offer, should wrap up in three weeks or less. That's a tall order but not an impossible one.
Reducing Frustration: Job seekers aren’t asking for the moon. Simple touchpoints, like timely updates, recent company news, and even videos showcasing employee experiences can make the journey smoother.
Communication: Getting it Right
The way to a candidate's heart is through clear, timely, and effective communication. And boy, do they have preferences!
Texting Over Talking: Almost half of the job seekers prefer text messages as a primary mode of communication. Surprisingly, phone calls, once the gold standard, have now plummeted to the bottom, with 56% giving it a thumbs down.
Emails That Resonate: A good 36% would eagerly click on emails showcasing job roles tailored to their skills and experience. It’s all about hitting the right notes.
Summary
How does a poor candidate experience affect brand perception?
Over half of the candidates claim they'd be less inclined to consume a brand's products or services after a bad application experience.
What's the ideal duration for a job application process?
Most respondents (72%) believe it should be three weeks or less.
How do candidates prefer to communicate during the job application process?
Text messages are the preferred mode for nearly half of the respondents, while phone calls are losing favor.
Conclusion
In the end, a company's brand image doesn't just revolve around their products or services. The job application journey plays a pivotal role in shaping perceptions. It's high time businesses recognised the symbiotic relationship between a seamless hiring process and a sterling brand reputation. After all, in today's interconnected world, word travels fast, and you wouldn't want to be left holding the short end of the stick, would you?
Companies, take note! Investing in a top-notch candidate experience doesn't just fill positions; it builds brand ambassadors. And that, my friends, is worth its weight in gold.
Introduction
We've all been there. A job application process that feels endless, confusing, and impersonal. And if you think it only affects job hunters, think again! A recent report from HRDrive, reveals that a clunky application or interview process not only leaves a bad taste in a job seeker's mouth but also affects how they view a brand as a consumer. So, how can employers get on the good side of potential employees and maintain a sterling brand image? Let's dive in.
The Brand-Candidate Connection
We often talk about the consumer experience, but what about the candidate experience? An unpleasant job application or interview process can leave a mark—both for the potential employee and the brand.
Branding Beyond Products: Over half of the survey respondents admitted they'd think twice before becoming consumers of a brand after a lousy job application experience. Like it or not, a company's reputation extends beyond its products or services.
Meeting Expectations: The majority, a whopping 80%, believed that timely status updates during the application process could significantly bolster their experience and the employer's image.
The Clock is Ticking
Time, they say, is of the essence. Especially when it comes to applying for a job. In the digital age, nobody has the patience for processes that drag on.
Quick Turnarounds: More than 70% of respondents believe the entire application process, right from hitting 'submit' to getting an offer, should wrap up in three weeks or less. That's a tall order but not an impossible one.
Reducing Frustration: Job seekers aren’t asking for the moon. Simple touchpoints, like timely updates, recent company news, and even videos showcasing employee experiences can make the journey smoother.
Communication: Getting it Right
The way to a candidate's heart is through clear, timely, and effective communication. And boy, do they have preferences!
Texting Over Talking: Almost half of the job seekers prefer text messages as a primary mode of communication. Surprisingly, phone calls, once the gold standard, have now plummeted to the bottom, with 56% giving it a thumbs down.
Emails That Resonate: A good 36% would eagerly click on emails showcasing job roles tailored to their skills and experience. It’s all about hitting the right notes.
Summary
How does a poor candidate experience affect brand perception?
Over half of the candidates claim they'd be less inclined to consume a brand's products or services after a bad application experience.
What's the ideal duration for a job application process?
Most respondents (72%) believe it should be three weeks or less.
How do candidates prefer to communicate during the job application process?
Text messages are the preferred mode for nearly half of the respondents, while phone calls are losing favor.
Conclusion
In the end, a company's brand image doesn't just revolve around their products or services. The job application journey plays a pivotal role in shaping perceptions. It's high time businesses recognised the symbiotic relationship between a seamless hiring process and a sterling brand reputation. After all, in today's interconnected world, word travels fast, and you wouldn't want to be left holding the short end of the stick, would you?
Companies, take note! Investing in a top-notch candidate experience doesn't just fill positions; it builds brand ambassadors. And that, my friends, is worth its weight in gold.
Don't miss these
© 2024 Screenloop. All rights reserved.
© 2024 Screenloop. All rights reserved.
© 2024 Screenloop. All rights reserved.