How to Build a Branded Careers Page That Converts
Ditch the stock photos and generic slogans. Discover how to build a high-converting, branded careers page with examples from Lottie, Blocklabs, and more.
Jun 3, 2025
Jun 3, 2025
Your Careers Page Isn’t a Dumping Ground.
Here’s What It Should Be.
In today's competitive talent landscape, your careers page serves as more than just a job listing portal—it's a pivotal touchpoint in your employer branding strategy. A well-crafted careers page can significantly influence a candidate's decision to apply, reflecting your company's culture, values, and vision.
So, what makes a great careers page in 2025?
👇 Here’s what to ditch, what to keep, and how to turn browsers into believers.
The Pitfalls of Generic Messaging
Phrases like "We're passionate," "We value teamwork," or "We work hard and play harder" have become ubiquitous and, frankly, uninspiring. We get it. Everyone says that. But candidates aren’t looking for copy-and-paste culture. They’re looking for proof.
Instead of telling them you’re innovative, show them how innovation works in practice:
🧠 “We run weekly product jams where anyone—from interns to engineers—can pitch new ideas that ship within the month.”
or
"Every Friday, our team hosts a 'Innovation Hour' where employees across departments collaborate on passion projects, some of which have evolved into full-fledged company initiatives."
See the difference?
This kind of detail builds trust. It says, “Here’s what it’s actually like to work here.” Which is exactly what your careers site should do.
Essential Elements of an Effective Careers Page
To transform passive visitors into active applicants, ensure your careers page encompasses the following:
Authentic Visuals: Utilise real photographs of your team and workspace. Authentic imagery resonates more with candidates than stock photos.
Transparent Hiring Process: Clearly outline the steps candidates can expect during the recruitment process. Transparency reduces uncertainty and builds confidence.
Comprehensive Benefits Overview: Detail the actual benefits you offer, avoiding embellishments. Candidates appreciate honesty and clarity.
Employee Testimonials: Feature stories or quotes from current employees across various departments to showcase diverse experiences within your company.
Values in Action: Instead of merely listing core values, demonstrate how they manifest in daily operations and decision-making processes.
Mobile Optimisation: With a significant portion of job seekers browsing on mobile devices, ensure your careers page is responsive and user-friendly across all platforms.
The Strategic Impact of a Branded Careers Page
An effectively branded careers page serves multiple strategic functions:
Enhanced Conversion Rates: By providing a compelling and informative experience, you increase the likelihood of visitors applying for open positions.
Strengthened Employer Brand: A well-articulated careers page reinforces your company's reputation as an employer of choice.
Seamless Integration with Recruitment Tools: Aligning your careers page with Applicant Tracking Systems (ATS) ensures a smooth application process for candidates.
Attracting Quality Candidates: Clear communication of your company's mission, culture, and expectations helps attract applicants who align with your organisational values.
Exemplary Careers Pages in Practice
Need proof?
Here are some branded careers pages Screenloop has helped bring to life:
🔗 Lottie – Clear, human, and values-driven.
🔗 Blocklabs – Tech-forward and clean, with personality baked in.
🔗 Modern Milkman – Down to earth and mission-led, with real team stories throughout.
Each of these examples demonstrates how a thoughtfully designed careers page can serve as a powerful tool in attracting and converting top talent.
💗 Lottie – Careers Page
Colourful and personality-packed: Branded visuals and playful copy make the page feel vibrant, human, and distinctly Lottie
Full transparency: From Lottie's founding story, funding milestones to employee perks, it’s all out there.
Heavy use of UGC: Loads of team photos, videos, and candid moments—great for culture signalling.
Values + benefits breakdown: Uses icons and punchy copy to keep it readable and skimmable.
Investor logos + press mentions: Smart way to build employer brand trust and credibility.
✨ Standout feature:
“Not convinced yet?” section with Forbes coverage and founder feature—super smart soft-sell for high-intent talent.
💻 Blocklabs – Careers Page
Ultra-polished design: Black/dark mode Web3 aesthetic feels premium and very product-first.
Defined hiring process: From screening to assignment to onboarding, it’s all mapped out.
Value clarity: Strong emphasis on autonomy, growth, and remote work.
Modular layout: Info on teams, locations, benefits, and values are clearly sectioned.
SEO-friendly: Copy includes keywords like “remote team,” “global company,” and “crypto brands.”
✨ Standout feature:
Global presence visualisation—“110 employees, 16 countries, 1 mission”—adds credibility and scale in one glance.
🥛 Modern Milkman – Careers Page
Punchy, branded messaging: “Join our milkround” is quirky and aligned with brand tone.
Mission-led storytelling: Ties purpose to sustainability, food waste, and local supply chains.
Visual proof of team life: Real photos of the team, town halls, and out-of-office moments.
Transparent hiring process: 6-step visual journey demystifies what to expect.
Benefits are detailed: With fun copy and practical details like WFH budgets, pension, and staff discounts.
✨ Standout feature:
“The whole (sustainable) package” layout is a clever mix of employer value prop and brand storytelling.
Final tip: Think like a marketer, not just a hiring manager
Your careers page isn’t just an HR asset—it’s a marketing tool. It is your employer brand in motion. So treat it like one.
Keep it updated. Make it skimmable. Test what works.
And most importantly: make people feel something when they land there.
By focusing on authenticity, clarity, and strategic alignment, your careers page can become a cornerstone of your talent acquisition and employer branding efforts.
Want help building a careers page that actually converts?
👋 Get in touch with Screenloop to learn how our ATS makes it easy to create branded, high-performing careers pages—without needing a developer.
Contributors
Screenloop
Editorial Team
Subscribe to our newsletter
Contributors
Screenloop
Editorial Team
Subscribe to our newsletter
© 2025 Screenloop. All rights reserved.
© 2025 Screenloop. All rights reserved.
© 2025 Screenloop. All rights reserved.
Your Careers Page Isn’t a Dumping Ground.
Here’s What It Should Be.
In today's competitive talent landscape, your careers page serves as more than just a job listing portal—it's a pivotal touchpoint in your employer branding strategy. A well-crafted careers page can significantly influence a candidate's decision to apply, reflecting your company's culture, values, and vision.
So, what makes a great careers page in 2025?
👇 Here’s what to ditch, what to keep, and how to turn browsers into believers.
The Pitfalls of Generic Messaging
Phrases like "We're passionate," "We value teamwork," or "We work hard and play harder" have become ubiquitous and, frankly, uninspiring. We get it. Everyone says that. But candidates aren’t looking for copy-and-paste culture. They’re looking for proof.
Instead of telling them you’re innovative, show them how innovation works in practice:
🧠 “We run weekly product jams where anyone—from interns to engineers—can pitch new ideas that ship within the month.”
or
"Every Friday, our team hosts a 'Innovation Hour' where employees across departments collaborate on passion projects, some of which have evolved into full-fledged company initiatives."
See the difference?
This kind of detail builds trust. It says, “Here’s what it’s actually like to work here.” Which is exactly what your careers site should do.
Essential Elements of an Effective Careers Page
To transform passive visitors into active applicants, ensure your careers page encompasses the following:
Authentic Visuals: Utilise real photographs of your team and workspace. Authentic imagery resonates more with candidates than stock photos.
Transparent Hiring Process: Clearly outline the steps candidates can expect during the recruitment process. Transparency reduces uncertainty and builds confidence.
Comprehensive Benefits Overview: Detail the actual benefits you offer, avoiding embellishments. Candidates appreciate honesty and clarity.
Employee Testimonials: Feature stories or quotes from current employees across various departments to showcase diverse experiences within your company.
Values in Action: Instead of merely listing core values, demonstrate how they manifest in daily operations and decision-making processes.
Mobile Optimisation: With a significant portion of job seekers browsing on mobile devices, ensure your careers page is responsive and user-friendly across all platforms.
The Strategic Impact of a Branded Careers Page
An effectively branded careers page serves multiple strategic functions:
Enhanced Conversion Rates: By providing a compelling and informative experience, you increase the likelihood of visitors applying for open positions.
Strengthened Employer Brand: A well-articulated careers page reinforces your company's reputation as an employer of choice.
Seamless Integration with Recruitment Tools: Aligning your careers page with Applicant Tracking Systems (ATS) ensures a smooth application process for candidates.
Attracting Quality Candidates: Clear communication of your company's mission, culture, and expectations helps attract applicants who align with your organisational values.
Exemplary Careers Pages in Practice
Need proof?
Here are some branded careers pages Screenloop has helped bring to life:
🔗 Lottie – Clear, human, and values-driven.
🔗 Blocklabs – Tech-forward and clean, with personality baked in.
🔗 Modern Milkman – Down to earth and mission-led, with real team stories throughout.
Each of these examples demonstrates how a thoughtfully designed careers page can serve as a powerful tool in attracting and converting top talent.
💗 Lottie – Careers Page
Colourful and personality-packed: Branded visuals and playful copy make the page feel vibrant, human, and distinctly Lottie
Full transparency: From Lottie's founding story, funding milestones to employee perks, it’s all out there.
Heavy use of UGC: Loads of team photos, videos, and candid moments—great for culture signalling.
Values + benefits breakdown: Uses icons and punchy copy to keep it readable and skimmable.
Investor logos + press mentions: Smart way to build employer brand trust and credibility.
✨ Standout feature:
“Not convinced yet?” section with Forbes coverage and founder feature—super smart soft-sell for high-intent talent.
💻 Blocklabs – Careers Page
Ultra-polished design: Black/dark mode Web3 aesthetic feels premium and very product-first.
Defined hiring process: From screening to assignment to onboarding, it’s all mapped out.
Value clarity: Strong emphasis on autonomy, growth, and remote work.
Modular layout: Info on teams, locations, benefits, and values are clearly sectioned.
SEO-friendly: Copy includes keywords like “remote team,” “global company,” and “crypto brands.”
✨ Standout feature:
Global presence visualisation—“110 employees, 16 countries, 1 mission”—adds credibility and scale in one glance.
🥛 Modern Milkman – Careers Page
Punchy, branded messaging: “Join our milkround” is quirky and aligned with brand tone.
Mission-led storytelling: Ties purpose to sustainability, food waste, and local supply chains.
Visual proof of team life: Real photos of the team, town halls, and out-of-office moments.
Transparent hiring process: 6-step visual journey demystifies what to expect.
Benefits are detailed: With fun copy and practical details like WFH budgets, pension, and staff discounts.
✨ Standout feature:
“The whole (sustainable) package” layout is a clever mix of employer value prop and brand storytelling.
Final tip: Think like a marketer, not just a hiring manager
Your careers page isn’t just an HR asset—it’s a marketing tool. It is your employer brand in motion. So treat it like one.
Keep it updated. Make it skimmable. Test what works.
And most importantly: make people feel something when they land there.
By focusing on authenticity, clarity, and strategic alignment, your careers page can become a cornerstone of your talent acquisition and employer branding efforts.
Want help building a careers page that actually converts?
👋 Get in touch with Screenloop to learn how our ATS makes it easy to create branded, high-performing careers pages—without needing a developer.
Your Careers Page Isn’t a Dumping Ground.
Here’s What It Should Be.
In today's competitive talent landscape, your careers page serves as more than just a job listing portal—it's a pivotal touchpoint in your employer branding strategy. A well-crafted careers page can significantly influence a candidate's decision to apply, reflecting your company's culture, values, and vision.
So, what makes a great careers page in 2025?
👇 Here’s what to ditch, what to keep, and how to turn browsers into believers.
The Pitfalls of Generic Messaging
Phrases like "We're passionate," "We value teamwork," or "We work hard and play harder" have become ubiquitous and, frankly, uninspiring. We get it. Everyone says that. But candidates aren’t looking for copy-and-paste culture. They’re looking for proof.
Instead of telling them you’re innovative, show them how innovation works in practice:
🧠 “We run weekly product jams where anyone—from interns to engineers—can pitch new ideas that ship within the month.”
or
"Every Friday, our team hosts a 'Innovation Hour' where employees across departments collaborate on passion projects, some of which have evolved into full-fledged company initiatives."
See the difference?
This kind of detail builds trust. It says, “Here’s what it’s actually like to work here.” Which is exactly what your careers site should do.
Essential Elements of an Effective Careers Page
To transform passive visitors into active applicants, ensure your careers page encompasses the following:
Authentic Visuals: Utilise real photographs of your team and workspace. Authentic imagery resonates more with candidates than stock photos.
Transparent Hiring Process: Clearly outline the steps candidates can expect during the recruitment process. Transparency reduces uncertainty and builds confidence.
Comprehensive Benefits Overview: Detail the actual benefits you offer, avoiding embellishments. Candidates appreciate honesty and clarity.
Employee Testimonials: Feature stories or quotes from current employees across various departments to showcase diverse experiences within your company.
Values in Action: Instead of merely listing core values, demonstrate how they manifest in daily operations and decision-making processes.
Mobile Optimisation: With a significant portion of job seekers browsing on mobile devices, ensure your careers page is responsive and user-friendly across all platforms.
The Strategic Impact of a Branded Careers Page
An effectively branded careers page serves multiple strategic functions:
Enhanced Conversion Rates: By providing a compelling and informative experience, you increase the likelihood of visitors applying for open positions.
Strengthened Employer Brand: A well-articulated careers page reinforces your company's reputation as an employer of choice.
Seamless Integration with Recruitment Tools: Aligning your careers page with Applicant Tracking Systems (ATS) ensures a smooth application process for candidates.
Attracting Quality Candidates: Clear communication of your company's mission, culture, and expectations helps attract applicants who align with your organisational values.
Exemplary Careers Pages in Practice
Need proof?
Here are some branded careers pages Screenloop has helped bring to life:
🔗 Lottie – Clear, human, and values-driven.
🔗 Blocklabs – Tech-forward and clean, with personality baked in.
🔗 Modern Milkman – Down to earth and mission-led, with real team stories throughout.
Each of these examples demonstrates how a thoughtfully designed careers page can serve as a powerful tool in attracting and converting top talent.
💗 Lottie – Careers Page
Colourful and personality-packed: Branded visuals and playful copy make the page feel vibrant, human, and distinctly Lottie
Full transparency: From Lottie's founding story, funding milestones to employee perks, it’s all out there.
Heavy use of UGC: Loads of team photos, videos, and candid moments—great for culture signalling.
Values + benefits breakdown: Uses icons and punchy copy to keep it readable and skimmable.
Investor logos + press mentions: Smart way to build employer brand trust and credibility.
✨ Standout feature:
“Not convinced yet?” section with Forbes coverage and founder feature—super smart soft-sell for high-intent talent.
💻 Blocklabs – Careers Page
Ultra-polished design: Black/dark mode Web3 aesthetic feels premium and very product-first.
Defined hiring process: From screening to assignment to onboarding, it’s all mapped out.
Value clarity: Strong emphasis on autonomy, growth, and remote work.
Modular layout: Info on teams, locations, benefits, and values are clearly sectioned.
SEO-friendly: Copy includes keywords like “remote team,” “global company,” and “crypto brands.”
✨ Standout feature:
Global presence visualisation—“110 employees, 16 countries, 1 mission”—adds credibility and scale in one glance.
🥛 Modern Milkman – Careers Page
Punchy, branded messaging: “Join our milkround” is quirky and aligned with brand tone.
Mission-led storytelling: Ties purpose to sustainability, food waste, and local supply chains.
Visual proof of team life: Real photos of the team, town halls, and out-of-office moments.
Transparent hiring process: 6-step visual journey demystifies what to expect.
Benefits are detailed: With fun copy and practical details like WFH budgets, pension, and staff discounts.
✨ Standout feature:
“The whole (sustainable) package” layout is a clever mix of employer value prop and brand storytelling.
Final tip: Think like a marketer, not just a hiring manager
Your careers page isn’t just an HR asset—it’s a marketing tool. It is your employer brand in motion. So treat it like one.
Keep it updated. Make it skimmable. Test what works.
And most importantly: make people feel something when they land there.
By focusing on authenticity, clarity, and strategic alignment, your careers page can become a cornerstone of your talent acquisition and employer branding efforts.
Want help building a careers page that actually converts?
👋 Get in touch with Screenloop to learn how our ATS makes it easy to create branded, high-performing careers pages—without needing a developer.
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Contributors
Screenloop
Editorial Team
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